Introducing Shoutlet 5.0
February 14, 2012 by Jason Weaver
When social media first became marketing’s hot new trend, it was only the early adopters who “got it.”
Today, all marketers “get it.”
And as more become really savvy about harnessing the power of social, it’s clear to us that sophistication in social marketing software is required.
That’s why we’re so excited to announce today’s launch of Shoutlet 5.0.
The Shoutlet enterprise social marketing platform is designed for today’s social media team. We’ve created a product that gives brands and agencies the tools they need to stay ahead. Companies that use Shoutlet have unmatched options, control, and flexibility. So as a result, they have more time, create better content, and engage more effectively.
In short, they have more power. And we aspire to put all the power of social media – all in your hands.
Join Shoutlet at Social Media Week New York
February 9, 2012 by Kara Martens
Shoutlet will be at Social Media Week New York Feb. 13 through 17. Are you headed there, too? Connect with us while you’re there.
Here’s how:
Attend our panel Friday, February 17, “Left Brain Meets Right Brain – The Blueprints for a Sophisticated Social Marketing Campaign.” We have a panel that is sure to ignite a great discussion. On the panel: Jason Weaver, Shoutlet CEO; David Armano, Executive Vice President, Global Innovation & Integration at Edelman Digital; Doug O’Reilly, Vice President, Insights at MWW Group; and Reader’s Digest’s Diane Dragan, Executive Editor, Digital Content and Strategy. Register here to attend.
Recharge between events at the Shoutlet Power Lounge at Big Fuel. Big Fuel is hosting SMW’s Global Society Hub, and we’ll be there all week. Stop in for a boost for you – and your devices. More about the Hub at Big Fuel.
We’re excited to be a part of Social Media Week. Check out Social Media Week’s Q & A with Shoutlet CEO Jason Weaver, and be sure to say hello to the team in New York.
Happy Community Manager Appreciation Day!
January 23, 2012 by Kara Martens
Today is the fourth Monday of January, the day we celebrate Community Manager Appreciation Day. As a company that works with social media teams every day, we know how dedicated community managers are. They work to build relationships with customers and are a critical part of any social media program.
Community managers devote every day (and many nights and weekends, too) to facilitating real conversations that create lasting connections.
What Open Graph Means for Users, Brands, and the Web
January 19, 2012 by Kara Martens
Facebook’s Open Graph announcement conjures up as many possibilities as there are action verbs that could be used in Open Graph apps. These seamlessly shared actions no doubt unveil a new era in social networking, one that integrates with people’s lives, which is just what Mark Zuckerberg described at his f8 announcement in September. For brands, Facebook Actions mean the opportunity for branded, shared activities, but also for data so rich it adds a new level of importance for Facebook marketing.
The implications of this announcement affect stakeholders in different ways:
Silence Isn’t Golden: Why Responding to Customers Should Be a Top Priority
January 13, 2012 by Kara Martens
When companies first debuted their social presences, the role often made its roots in marketing or PR. But social media expanded, and the move to helping social media users with customer service issues or product questions quickly became an area brands needed to embrace.