Reimagining the Holiday Gift Guide – Facebook Style
December 8, 2011 by Kara Martens
The holidays are here, and that means millions of people are trying to decide what to buy for friends and family. Many shoppers will undoubtedly pick up gift ideas through the content they see on Facebook over the next several weeks. Traditional print publications have run holiday gift guides for years, and that concept is being modified by retailers on their Facebook Pages.
Here’s how some Facebook Pages are riding the holiday gifting wave to boost interaction with fans, help them generate gift ideas, and influence sales this holiday:
1. Dice: Fan-Generated Ideas
One of the leading sites for tech jobs, Dice is running a sweepstakes that will grant five winners their most-wanted tech toys this season. Upon submitting their entries, users are prompted to head to Dice’s wall to share their most-wanted item. The result is a highly active wall loaded with gift ideas for tech savvy people.
2. Revolve Clothing: Bringing experts’ top picks into one tab
Revolve Clothing gives Facebook tab visitors one-click access to the top fashion picks from trendsetters such as Nicole Richie and Lauren Conrad.
3. Country Door: Curating the Catalog with F-Commerce
Home decor brand Country Door has made it simple to pinpoint the great holiday gifts under $40 – and provide easy access to purchasing them through its Shoutlet-powered Facebook storefront.
4. Environmental Defense Fund: Causes, gifts, and a Facebook storefront wrapped into one
The Environmental Defense Fund‘s “Presents for the Planet” tab brings gift ideas to a Facebook tab, tying in causes it endorses and philanthropic gifts that are also shareable to users’ Facebook walls and to other social sites.
We’re just a couple of weeks away from the end of the holiday shopping season, but it’s not too late to integrate social media further into your holiday marketing plans. Download Shoutlet’s guide, Impacting Holiday Sales with Social Media: It’s Not Too Late for Facebook & Other Social Strategies to learn 8 ways how.