May 24, 2012 by Kara Martens
As the world watched Pinterest’s numbers skyrocket over the past several months, the decision to jump into Pinterest was a no-brainer for many brands. With jaw-dropping referral traffic and an average user session of 98 minutes, brands got in early. Hundreds of brands started pinning, especially food, fashion, and home goods companies with women as [...]
May 9, 2012 by Kara Martens
We’re spending most of this week in Chicago at WOMM-U, where classes in word of mouth marketing and social media are in session. Attendees have been soaking up tons of great advice from panelists and speakers since Monday morning. Here are just 4 actionable takeaways and themes “students” are traveling home with:
May 1, 2012 by Kara Martens
In school we were taught that a good story includes the five Ws: who, what, when, where, and why. Those Ws are also great questions to ask when planning content for your social media efforts. Who are you trying to reach? What drives them? What content are you creating? When is the best time to [...]
April 27, 2012 by Kara Martens
Time management in social media has always been a dilemma, even as companies have matured in their social efforts. Professionals still struggle with being able to tackle it all on a daily basis. The struggles of practitioners at organizations of different sizes vary, too. Large companies with dedicated social teams are often dealing with increased [...]
April 12, 2012 by Kara Martens
One year ago, “pinning” had more to do with sewing or bulletin boards for most people than with one of the hottest social sites around. Over the last several months, Pinterest has become a breakthrough marketing opportunity, especially for lifestyle and publishing brands.