May 9, 2012 by Kara Martens
We’re spending most of this week in Chicago at WOMM-U, where classes in word of mouth marketing and social media are in session. Attendees have been soaking up tons of great advice from panelists and speakers since Monday morning. Here are just 4 actionable takeaways and themes “students” are traveling home with:
May 1, 2012 by Kara Martens
In school we were taught that a good story includes the five Ws: who, what, when, where, and why. Those Ws are also great questions to ask when planning content for your social media efforts. Who are you trying to reach? What drives them? What content are you creating? When is the best time to [...]
March 14, 2012 by Kara Martens
SXSW Interactive wrapped up Tuesday afternoon, and interesting panels were held until the very last minute. Here’s our recap from Monday and Tuesday, with insight on topics very familiar to social teams: ROI, Facebook customer service, data, and engaging users authentically.
March 12, 2012 by Kara Martens
It’s Day 4 of SXSW Interactive, and sessions continue to generate ideas, insight, and debate about all things digital. We’re covering top panels relevant to social media marketers. (If you missed our wrap-up of Friday, March 9, visit it here.)
March 10, 2012 by Kara Martens
SXSW kicked off Friday amid cloudy skies and torrential downpours, but that didn’t stop thousands of attendees from hopping between panels. Here’s Shoutlet’s recap of a few of March 9′s panels.