November 17, 2011 by Kara Martens
Black Friday is just 9 days away. Cyber Monday is in 12 days. And the last Saturday before Christmas, traditionally the busiest shopping day of the year, is 38 days away. With online shoppers alone expected to spend $60 billion this holiday season – 15% more than last year – each day from now until [...]
November 4, 2011 by Kara Martens
To QR or not to QR? That actually IS the question marketers are asking themselves. Chatter in the social media space lately about QR codes is all over the map. QR codes have either become the marketing tool people love to hate (described by one as “robot barf”), while others say it’s on the brink [...]
June 16, 2011 by Kara Martens
This week 7,000 people descend on San Diego for the Internet Retailer Conference & Exhibition, one of the largest conferences for the e-commerce industry. Its website promotes the event with this catchy messaging: “E-Commerce Shifts Into Overdrive: The Race Is On!” With the number of American online buyers to jump almost 15% by 2015 and [...]
April 22, 2011 by Kara Martens
On Tuesday, April 26, Cynthie Guzman, social media coordinator for Perry Ellis International, will be joining Shoutlet CEO Jason Weaver for an in-depth look at social commerce at a webinar, “Social Commerce on Facebook: Options, Strategies & Successes”. Cnythie gave us insight into the social media program of this renowned apparel brand: Perry Ellis is [...]
January 27, 2011 by Kara Martens
Sharing buttons are the workhorses of social media pass-along. They are the quick tools you can provide to your audience to easily share items they think are interesting, provocative, or newsworthy. They’re the link between your products, posts, or web pages and each person’s online social circle of friends. And sharing seems to only be [...]