April 4, 2011 by Jason Weaver
This post originally appeared on Mashable on April 1, 2011. In addition to its incredible success as the de facto portal for video uploads and viewing, YouTube is itself a community. For brands, it provides an additional viable opportunities to spark discussion with followers. It’s a place to build relationships and create a space for [...]
February 10, 2011 by Kara Martens
When businesses have a need, companies develop a solution. That’s exactly what’s happening today in the social software space. As social media becomes a primary focus for businesses in a variety of areas – marketing, customer service, research, and more – the necessity of a management tool is evident. Recent Gartner research shows that companies [...]
January 11, 2011 by Kara Martens
This post originally appeared on SocialTimes.com as a guest column by Shoutlet CEO Jason Weaver on January 4, 2011. There have been significant changes in social media in 2010, and one of the big new trends is the development of social media management systems (SMMS). But what value can a social media management system really [...]
November 4, 2010 by Kara Martens
In the past several weeks there have been thought-provoking discussions happening about accumulating huge volumes of Facebook Likes. Lots of brands are hooking new users with free products, deals, and specials just for liking a fan page. And it’s working. There’s questions about whether this is a wise practice. Plus, what happens after a huge [...]
October 22, 2010 by Kara Martens
Social CRM is emerging as one of the hot topics in customer engagement. But the concept of Social CRM is not new. Companies who want to engage with their customers in the social space have managed these relationships and conversations in their own ways, often with a hodgepodge of disparate tools. What is new is [...]