December 9, 2011 by Kara Martens
The past few months have been a waiting game for brands. First, it was speculation over when Google+ brand pages would launch after the platform debuted in June. Then, in late September, Facebook announced Timeline, and speculation on how it might be adapted for brands heated up. Now, Twitter’s solution for brands, Twitter Brand Pages, [...]
November 15, 2011 by Kara Martens
For social media teams, time is at the heart of everything they do. Slow response times can mean the difference between a happy customer and an escalating situation. Timing posts to maximize interaction has become a hot topic, with several recent studies offering time-of-day tips for publishing. Editorial calendars for social media plan out time-sensitive [...]
May 26, 2011 by Aaron Everson
I’ve been waiting for Twitter to acquire TweetDeck – or another tool for managing the distribution of content to Twitter and other networks. Twitter has 200+ million users. It’s the only platform I’ve ever seen that is managed at such a high level outside of its own tools (non-official apps). According to this article, a [...]