April 12, 2012 by Kara Martens
One year ago, “pinning” had more to do with sewing or bulletin boards for most people than with one of the hottest social sites around. Over the last several months, Pinterest has become a breakthrough marketing opportunity, especially for lifestyle and publishing brands.
June 10, 2011 by Kara Martens
Social media is booming. Mobile is skyrocketing. Consumers are using their smartphones more and more every day. How can marketers act on these trends? Enter the QR code. QR (Quick Response) codes are 2-D barcodes scannable from most smartphones. Marketers have adopted the technology and integrated it into marketing campaigns, and the practice is growing. [...]
May 24, 2011 by Kara Martens
Facebook contests are one of the hottest tactics for attracting new fans to your Facebook Page and creating interactions with users. Planning, preparing, and managing a Facebook contest is an investment in time and resources, but the payoffs can make it well worth the effort. How can you make sure your promotion is maximizing its [...]