December 2, 2011 by Kara Martens
The slick new YouTube redesign rolled out to all users Thursday is a dramatic change for video viewers. For companies active in the social media space, it could mean big things for them, too. What do the updates mean for companies using YouTube? Here are 6 possible ways how: 1. Brands will need to think [...]
November 15, 2011 by Kara Martens
For social media teams, time is at the heart of everything they do. Slow response times can mean the difference between a happy customer and an escalating situation. Timing posts to maximize interaction has become a hot topic, with several recent studies offering time-of-day tips for publishing. Editorial calendars for social media plan out time-sensitive [...]
July 15, 2011 by Kara Martens
One of Shoutlet’s most frequently used features is its DIY, drag-and-drop custom Facebook tab builder. Users select from a list of web apps, modules, and other features to build unique tabs that their fans will enjoy. This week the Shoutlet development team has added eight new modules to the list: Foursquare: Include an “Add to [...]
July 15, 2011 by Kara Martens
In its first two weeks as a social network, Google+ is gaining steam. What Google+ might look like for marketers is a currently a mystery, but the possibilities are promising.
April 4, 2011 by Jason Weaver
This post originally appeared on Mashable on April 1, 2011. In addition to its incredible success as the de facto portal for video uploads and viewing, YouTube is itself a community. For brands, it provides an additional viable opportunities to spark discussion with followers. It’s a place to build relationships and create a space for [...]