6 Ways to Master Social Media When It’s Not Your Only Responsibility
April 27, 2012 by Kara Martens
Time management in social media has always been a dilemma, even as companies have matured in their social efforts. Professionals still struggle with being able to tackle it all on a daily basis.
The struggles of practitioners at organizations of different sizes vary, too. Large companies with dedicated social teams are often dealing with increased social conversation volume, many times driven by customer service inquires in social media. Altimeter’s Jeremiah Owyang reported late last year that the average size of the social team at a large company with more than 1,000 employees was 11.
For companies with an active social media presence but that have not built up a staff solely responsible for social media, keeping up is especially tough. Many are juggling other marketing duties alongside managing social media and often times, social get bumped down on the priority list. The good news is the impact of social media has been realized, and the days of the intern doing social media are over. Instead, many people are in a state of limbo – their company has recognized the importance of social media, but haven’t reached the point of hiring enough dedicated staff.
Is Your Brand ‘Pinteresting’? [Webinar]
April 12, 2012 by Kara Martens
One year ago, “pinning” had more to do with sewing or bulletin boards for most people than with one of the hottest social sites around. Over the last several months, Pinterest has become a breakthrough marketing opportunity, especially for lifestyle and publishing brands.
Apps on Page Timelines: 290 More Pixels to Make an Impact
April 4, 2012 by Kara Martens
Since February 29, thoughts of Timeline have been swirling. When Facebook flipped the switched in late March, every page officially got a facelift, including big changes for tabs.
For brands using Facebook, tabs are where they are free to create experiences for their fans and customers. From contests and giveaways to exclusive content and Facebook storefronts, tabs (now apps) are the places on Facebook where the standard functionality of the platform ends and the possibilities of interactive, share-worthy content begins. With Timeline those spaces are bigger. The width of apps have jumped from 520 pixels to 810 pixels.
If Conquering Big Data is a Process for Marketers, Social Media Can Be the First Step
March 21, 2012 by Kara Martens
Big Data has become a hot topic in recent months. It’s “sexy,” it’s “gorgeous,” and its potential is limitless. But few companies have figured out how to pluck insights from this “mountain of gold” as Google’s Avinash Kaushik puts it in this great post about Big Data.
Use cases of Big Data show how it can do everything from track cholera outbreaks in Haiti to select which TV shows to produce next. And marketers are aware of the potential of Big Data on their efforts; IBM Vice President Anjul Bhambhri called the CMO the next Data Scientist.
SXSW Panel Recap: Likeability, ROI, and Facebook Customer Service
March 14, 2012 by Kara Martens
SXSW Interactive wrapped up Tuesday afternoon, and interesting panels were held until the very last minute. Here’s our recap from Monday and Tuesday, with insight on topics very familiar to social teams: ROI, Facebook customer service, data, and engaging users authentically.