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How One Snack Company Used a 6470% Increase in Fans to Jumpstart Facebook Presence

October 19, 2011 by Kara Martens

Funley’s Delicious is an up-and-coming company with a knack for turning snack time into a cheerful moment in your day. But don’t let the name fool you. This digital team means business, especially when it comes to maximizing its Facebook presence. To promote the recent launch of several new products, Funley’s initiated a strategy that [...]

54 Local Houlihan’s Restaurant Facebook Pages Reap Rewards of Birthday Campaign

August 1, 2011 by Kara Martens

Houlihan’s Restaurants knows how to celebrate. So when it launched a month-long “39 and Holding” Facebook birthday bash for its 40th birthday, it invited Houlihan’s fans from across 54 local restaurant Facebook Pages – and got some impressive turnout. GOAL: The “39 and Holding” birthday campaign was launched with the objective of building the Houlihan’s [...]