November 10, 2011 by Kara Martens
When Google+ Pages for brands and companies launched this week, the comparison to Facebook Pages instantly began. One of the differences that quickly bubbled to the top was Google’s prohibition on running contests, sweepstakes, and coupons on the site. Only linking to them from Google+ posts is allowed. For marketers on Facebook, such promotions have [...]
October 19, 2011 by Kara Martens
Funley’s Delicious is an up-and-coming company with a knack for turning snack time into a cheerful moment in your day. But don’t let the name fool you. This digital team means business, especially when it comes to maximizing its Facebook presence. To promote the recent launch of several new products, Funley’s initiated a strategy that [...]
September 15, 2011 by Kara Martens
Social media marketers today are faced with more choices than ever. Even the possibilities for customizing Facebook Pages can be overwhelming. Deciding which Facebook tabs to create is part of this puzzle. Knowing your audience, using analytics to understand what is working, and knowing what you’re trying to accomplish will help you focus on the [...]
August 1, 2011 by Kara Martens
Houlihan’s Restaurants knows how to celebrate. So when it launched a month-long “39 and Holding” Facebook birthday bash for its 40th birthday, it invited Houlihan’s fans from across 54 local restaurant Facebook Pages – and got some impressive turnout. GOAL: The “39 and Holding” birthday campaign was launched with the objective of building the Houlihan’s [...]
June 24, 2011 by Kara Martens
Conceptualizing, building, and launching a Facebook contest is only the beginning. How you promote it makes all the different in its success. Here are 10 ideas for getting the word out.