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    How to Make Contests Work for Facebook AND Google+

    November 10, 2011 by Kara Martens

    When Google+ Pages for brands and companies launched this week, the comparison to Facebook Pages instantly began. One of the differences that quickly bubbled to the top was Google’s prohibition on running contests, sweepstakes, and coupons on the site. Only linking to them from Google+ posts is allowed. For marketers on Facebook, such promotions have [...]

    Facebook Contests: A Step-by-Step Guide for Marketers

    May 24, 2011 by Kara Martens

    Facebook contests are one of the hottest tactics for attracting new fans to your Facebook Page and creating interactions with users. Planning, preparing, and managing a Facebook contest is an investment in time and resources, but the payoffs can make it well worth the effort. How can you make sure your promotion is maximizing its [...]