April 5, 2011 by Kara Martens
When we envisioned the next incarnation of Shoutlet, we imagined an unrivaled social media management system that would power any enterprise company’s social media program and be a partner in achieving their social goals. As a result of that vision, today we’re proud to launch Shoutlet 4.0, used by brands like Cabela’s, Rayovac, Burt’s Bees, [...]
March 28, 2011 by Kara Martens
Gathering up a bunch of friends and heading out for a meal is among the most social activities around. This makes social media marketing an especially good fit for restaurant marketers, who are launching innovative campaigns in social media and engaging loyal patrons online. HuHot Mongolian Grill, with its interactive, built-it-yourself system where visitors choose [...]
February 15, 2011 by Jason Weaver
Late last week Facebook announced changes to Facebook Pages. The latest overhaul will streamline the look of the site to match Places and personal profiles. Plus, added features expand the options for brands to engage on Facebook. Here are the highlights: New Look Mimics New Personal Profiles and Places Last month Facebook revealed it updated [...]
January 5, 2011 by Aaron Everson
What a difference $500 million makes. And a $50 billion valuation doesn’t hurt, either. In short, money has again changed the game for Facebook. The news of its latest funding round from Goldman Sachs and Russian investor Digital Sky Technologies illustrates how savvy Facebook is, both in terms of their business model and now in [...]
November 30, 2010 by Kara Martens
Update Dec. 2: Facebook officially announces this change. Facebook will now allow companies to administer certain promotions completely within the platform, instead of requiring users to exit the site to participate in contests, sweepstakes, and other promotions, Facebook news blogs AllFacebook and InsideFacebook posted Monday. Although much of the Facebook Promotions Guidelines and Facebook Platform [...]