November 15, 2011 by Kara Martens
For social media teams, time is at the heart of everything they do. Slow response times can mean the difference between a happy customer and an escalating situation. Timing posts to maximize interaction has become a hot topic, with several recent studies offering time-of-day tips for publishing. Editorial calendars for social media plan out time-sensitive [...]
November 8, 2011 by Kara Martens
Yesterday, Google announced Google+ Pages for brands. When brands arrive, they’ll find Pages that closely follow the design of Google+ profiles and a few interesting features. Here’s a breakdown.
October 19, 2010 by Kara Martens
When Facebook users are asked why they like brands, the reasons they cite consistently include getting discounts or promotions and keeping up to date with brands. When marketers are asked why they strive for an impressive number of “likes,” one reason is to have access to Facebook users on a regular basis after the “Like” [...]