August 4, 2011 by Kara Martens
Enterprise-level social media programs are growing in size and maturity. What has followed is a jump in social media management systems (SMMS) – platforms that help teams organize and manage increasingly complex social media plans. A few of the stats can be seen in this chart:
August 1, 2011 by Kara Martens
Houlihan’s Restaurants knows how to celebrate. So when it launched a month-long “39 and Holding” Facebook birthday bash for its 40th birthday, it invited Houlihan’s fans from across 54 local restaurant Facebook Pages – and got some impressive turnout. GOAL: The “39 and Holding” birthday campaign was launched with the objective of building the Houlihan’s [...]
July 5, 2011 by Kara Martens
Creating Facebook posts that prompt fans to act (and interact) is a top day-to-day task for Facebook Page administrators and community managers. One of the tools available is Facebook post geotargeting, which capitalizes on one of the pillars of great content – relevancy. Facebook, through both the platform itself and third-party publishing software such as [...]
March 28, 2011 by Kara Martens
Gathering up a bunch of friends and heading out for a meal is among the most social activities around. This makes social media marketing an especially good fit for restaurant marketers, who are launching innovative campaigns in social media and engaging loyal patrons online. HuHot Mongolian Grill, with its interactive, built-it-yourself system where visitors choose [...]