December 8, 2011 by Kara Martens
The holidays are here, and that means millions of people are trying to decide what to buy for friends and family. Many shoppers will undoubtedly pick up gift ideas through the content they see on Facebook over the next several weeks. Traditional print publications have run holiday gift guides for years, and that concept is [...]
November 17, 2011 by Kara Martens
Black Friday is just 9 days away. Cyber Monday is in 12 days. And the last Saturday before Christmas, traditionally the busiest shopping day of the year, is 38 days away. With online shoppers alone expected to spend $60 billion this holiday season – 15% more than last year – each day from now until [...]
October 7, 2010 by Kara Martens
Right now, marketers – especially retailers – are entrenched in discussions about holiday marketing. Nearly half think online holiday revenues will grow 10% or more over last year (eMarketer). Brands are looking for ways to leverage existing technology to drive sales and spread the word about holiday-related deals, with many turning to Facebook and Twitter [...]