Blog

Building Brand Advocacy: 3 Key Things to Remember

December 16, 2011 by Kara Martens

Social sharing is the heartbeat of social media. For brands, it becomes especially powerful when it’s done by a customer who is a loyal and passionate enough about a product or company to spread the word to their networks, both online and offline. These brand advocates are like gold. How can companies maximize the chance [...]

Positive Reviews Carry More Weight: 3 Ways to Help Customers Spread the Word

December 17, 2010 by Kara Martens

By now marketers understand that social media is powerful, in particular the peer-to-peer discussions consumers have with each other about products and experiences with companies. Although negative word of mouth can be devastating in certain circumstances, consumers are more open to believing the accuracy of positive reviews than negative ones, according to a recent article [...]