August 4, 2011 by Kara Martens
Enterprise-level social media programs are growing in size and maturity. What has followed is a jump in social media management systems (SMMS) – platforms that help teams organize and manage increasingly complex social media plans. A few of the stats can be seen in this chart:
May 17, 2011 by Kara Martens
Gone are the days when large companies ask themselves if they should be investing in social media. Now those conversations are increasingly centered around the plans, processes, teams, and tools that enterprise-level businesses need to efficiently manage a social program. Those conversations take on a new meaning when companies are managing social media programs that [...]
March 28, 2011 by Kara Martens
Gathering up a bunch of friends and heading out for a meal is among the most social activities around. This makes social media marketing an especially good fit for restaurant marketers, who are launching innovative campaigns in social media and engaging loyal patrons online. HuHot Mongolian Grill, with its interactive, built-it-yourself system where visitors choose [...]