March 12, 2012 by Kara Martens
On the heels of Shoutlet’s announcement about the new features of Shoutlet 5.0, today we’re releasing new enhancements to the platform in two key areas: mobile optimization and social segmentation. These “Smart Content Publishing” updates are designed to give brands the ability to not only optimize content for each individual in any location, but also [...]
November 4, 2011 by Kara Martens
To QR or not to QR? That actually IS the question marketers are asking themselves. Chatter in the social media space lately about QR codes is all over the map. QR codes have either become the marketing tool people love to hate (described by one as “robot barf”), while others say it’s on the brink [...]
July 8, 2011 by Jason Weaver
This article originally appeared in Mobile Marketer on July 8, 2011. For marketers interested in mobile, the buzz about HTML5 is promising. This new HTML5 standard essentially makes the juicy, interactive features that made Flash so attractive – video, audio, animation – now achievable within the browser, no downloads or plug-ins required. It is also [...]