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Social Media Management Systems: Making an Informed Decision (White Paper)

August 4, 2011 by Kara Martens

Enterprise-level social media programs are growing in size and maturity. What has followed is a jump in social media management systems (SMMS) – platforms that help teams organize and manage increasingly complex social media plans. A few of the stats can be seen in this chart:  

54 Local Houlihan’s Restaurant Facebook Pages Reap Rewards of Birthday Campaign

August 1, 2011 by Kara Martens

Houlihan’s Restaurants knows how to celebrate. So when it launched a month-long “39 and Holding” Facebook birthday bash for its 40th birthday, it invited Houlihan’s fans from across 54 local restaurant Facebook Pages – and got some impressive turnout. GOAL: The “39 and Holding” birthday campaign was launched with the objective of building the Houlihan’s [...]