Positive Reviews Carry More Weight: 3 Ways to Help Customers Spread the Word

December 17, 2010 by Kara Martens

By now marketers understand that social media is powerful, in particular the peer-to-peer discussions consumers have with each other about products and experiences with companies. Although negative word of mouth can be devastating in certain circumstances, consumers are more open to believing the accuracy of positive reviews than negative ones, according to a recent article [...]