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9 Reasons Marketers Shouldn’t Give Up on the QR Code

November 4, 2011 by Kara Martens

To QR or not to QR? That actually IS the question marketers are asking themselves. Chatter in the social media space lately about QR codes is all over the map. QR codes have either become the marketing tool people love to hate (described by one as “robot barf”), while others say it’s on the brink [...]

25 Ways to Use QR Codes

June 10, 2011 by Kara Martens

Social media is booming. Mobile is skyrocketing. Consumers are using their smartphones more and more every day. How can marketers act on these trends? Enter the QR code. QR (Quick Response) codes are 2-D barcodes scannable from most smartphones. Marketers have adopted the technology and integrated it into marketing campaigns, and the practice is growing. [...]