Retailers, Start Your Engines: Winning the Social Media Race

June 16, 2011 by Kara Martens

This week 7,000 people descend on San Diego for the Internet Retailer Conference & Exhibition, one of the largest conferences for the e-commerce industry. Its website promotes the event with this catchy messaging: “E-Commerce Shifts Into Overdrive: The Race Is On!” With the number of American online buyers to jump almost 15% by 2015 and [...]