December 8, 2011 by Kara Martens
The holidays are here, and that means millions of people are trying to decide what to buy for friends and family. Many shoppers will undoubtedly pick up gift ideas through the content they see on Facebook over the next several weeks. Traditional print publications have run holiday gift guides for years, and that concept is [...]
June 16, 2011 by Kara Martens
This week 7,000 people descend on San Diego for the Internet Retailer Conference & Exhibition, one of the largest conferences for the e-commerce industry. Its website promotes the event with this catchy messaging: “E-Commerce Shifts Into Overdrive: The Race Is On!” With the number of American online buyers to jump almost 15% by 2015 and [...]
December 17, 2010 by Kara Martens
By now marketers understand that social media is powerful, in particular the peer-to-peer discussions consumers have with each other about products and experiences with companies. Although negative word of mouth can be devastating in certain circumstances, consumers are more open to believing the accuracy of positive reviews than negative ones, according to a recent article [...]
November 23, 2010 by Kara Martens
There’s no question social commerce is taking off, and Facebook plays a major role in brands’ social commerce strategies. (86% of retailers plan to implement such a strategy by 2011, says Altimeter Group.) For companies that want to introduce shopping to their Facebook presence, what are the options? Shoutlet COO Aaron Everson outlined options and [...]
October 7, 2010 by Kara Martens
Right now, marketers – especially retailers – are entrenched in discussions about holiday marketing. Nearly half think online holiday revenues will grow 10% or more over last year (eMarketer). Brands are looking for ways to leverage existing technology to drive sales and spread the word about holiday-related deals, with many turning to Facebook and Twitter [...]