November 17, 2011 by Kara Martens
Black Friday is just 9 days away. Cyber Monday is in 12 days. And the last Saturday before Christmas, traditionally the busiest shopping day of the year, is 38 days away. With online shoppers alone expected to spend $60 billion this holiday season – 15% more than last year – each day from now until [...]
June 16, 2011 by Kara Martens
This week 7,000 people descend on San Diego for the Internet Retailer Conference & Exhibition, one of the largest conferences for the e-commerce industry. Its website promotes the event with this catchy messaging: “E-Commerce Shifts Into Overdrive: The Race Is On!” With the number of American online buyers to jump almost 15% by 2015 and [...]
December 17, 2010 by Kara Martens
By now marketers understand that social media is powerful, in particular the peer-to-peer discussions consumers have with each other about products and experiences with companies. Although negative word of mouth can be devastating in certain circumstances, consumers are more open to believing the accuracy of positive reviews than negative ones, according to a recent article [...]
October 7, 2010 by Kara Martens
Right now, marketers – especially retailers – are entrenched in discussions about holiday marketing. Nearly half think online holiday revenues will grow 10% or more over last year (eMarketer). Brands are looking for ways to leverage existing technology to drive sales and spread the word about holiday-related deals, with many turning to Facebook and Twitter [...]