5 Ways to Wrap Social Media into an Effective Holiday Marketing Plan

October 7, 2010 by Kara Martens

Right now, marketers – especially retailers – are entrenched in discussions about holiday marketing. Nearly half think online holiday revenues will grow 10% or more over last year (eMarketer). Brands are looking for ways to leverage existing technology to drive sales and spread the word about holiday-related deals, with many turning to Facebook and Twitter [...]