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    SXSW 2012 Panel: Chief Marketers Tell Us ‘What Your CMO Really Thinks About Social Media’

    August 16, 2011 by Kara Martens

    Vote for Shoutlet’s SXSW 2012 panel, “What Your CMO Really Thinks About Social Media,” and help social media managers learn how top-tier marketers think social media fits into their organizations. Forrester’s Melissa Parrish will moderate a panel that includes the vice presidents of marketing from American Family Insurance, Kaiser Permanente, and Realogy, who will provide real-world insight into the C-Suite’s view of social media.

    5 Ways to Boost Your Chances for Positive Social Media ROI

    December 8, 2010 by Kara Martens

    Shoutlet CEO Jason Weaver led a webinar on Tuesday, Dec. 7 about creating positive social media ROI. One of the hot topics in social media, social media ROI continues to plague companies. Just calculating it can be tricky, and actively working to achieve positive ROI requires effort and social media savvy. Still, it’s not impossible. [...]