Blog

The Five Ws of Social Media – and Why Tools are the ‘How’

May 1, 2012 by Kara Martens

In school we were taught that a good story includes the five Ws: who, what, when, where, and why. Those Ws are also great questions to ask when planning content for your social media efforts. Who are you trying to reach? What drives them? What content are you creating? When is the best time to [...]

12 New Ways to Use Social Sharing Buttons

January 27, 2011 by Kara Martens

Sharing buttons are the workhorses of social media pass-along. They are the quick tools you can provide to your audience to easily share items they think are interesting, provocative, or newsworthy. They’re the link between your products, posts, or web pages and each person’s online social circle of friends. And sharing seems to only be [...]