tracking

tracking / reporting

Shoutlet tracking and reporting offers a complete measurement of your marketing's effectiveness. Among the information Shoutlet provides for your campaigns:

Real-time tracking that lets you "watch" your shouts be delivered to your audience.
Cumulative data on multiple campaigns and communication types.
Segmented information broken down to individual contacts.
Detailed reports of impressions, engagements, and influences:

impressions—

How many people loaded a web page that includes your video, podcast feed reader, RSS reader, etc.

engagements—

How many people interacted with your content, such as clicking links, watching videos, opening text messages, etc.

influences—

Relates to viral pass-along tracking. Includes statistics on the number of times your widget has been embedded or how many times your content has been shared virally.

SMS tracking and reporting for SMS campaigns includes real-time tracking of messages sent to your mobile phone contacts.